In recent years, the packaging scale of soft drink industry has been shrinking, which not only provides consumers with more choices, but also opens up new ways for packaging enterprises.
Small packaging in beverage production line
There are several reasons why the market is interested in small packaging. First, small packaging can help brands distinguish themselves from other beverage packaging. In addition, brands can help consumers reduce calorie intake by providing smaller packaging. The brand may have launched small packages to cope with the sugar tax and resist the rise in the price of sugary drinks per liter. In some markets, smaller packaging means that brands can launch products at different prices.
Small packaged drinks become a trend
In fact, this trend can be confirmed at large beverage industry exhibitions. We saw this trend at the German beer and beverage industry expo. Beverage distributors in cans and plastic bottles are increasingly interested in small packages. For some smaller cans, sales can achieve double-digit growth. The rise of mini cans originated from the dining car on the plane. Now this size can is suitable for high-grade mixed alcoholic drinks.
In the UK, higher calorie drinks are being converted into smaller cans, while low sugar drinks are kept in larger cans. The technical challenges of developing small pet bottles for carbonated beverages and avoiding carbon dioxide loss are the challenges of small packaging.