Today's avant-garde lifestyle is adopted by consumers all over the world. This trend is evident in the food and beverage sector. Fruits and vegetables are entering the field of new product development at an explosive speed, which is mainly driven by health.
New development of functional drinks
In almost all beverage categories, functional drinks are still very attractive. For modern consumers, just providing water is not enough. They hope that the products they buy will bring many benefits to their health. They want to buy products that help them achieve their personal goals. Whether it's meeting their daily micronutrients or solving problems such as fatigue or stress. Consumers want convenient and useful strategies to seamlessly integrate into their lifestyle and prepare their diet before health problems arise. Manufacturers redesigned to strike a balance between structure, flavor and sweetness, while removing key ingredients such as sugar. Taste and aroma can be changed by many factors. This may be caused by processing the characteristics of potential results. This may be a problem for beverage manufacturers seeking consistency.
Taste change and development of beverage production line
Brands can attract a wider and more profitable consumer audience by matching familiar, known or trusted ingredients, or by matching more unique ingredients. Fruits and vegetables also allow brands to use identifiable ingredients to tap seasonal and cultural preferences. This is evident in non-alcoholic beverages. As image centric social media becomes more and more popular among millennials, the food and drinks we buy are also affected by this social sharing. As consumers are more and more willing to try new flavors, brands are breaking the taste line. In the beverage industry, rich and alternative cross category pairing is becoming more and more obvious, which is the opposite trend of reducing sugar.
Intestinal health and microbiota
The intestine is called the second brain. Consumers are increasingly aware of the inseparable link between intestinal health and immune system function. As consumers realize the correlation between intestinal health and emotion, emotional food has become a trend. A diverse diet plays an indispensable role in nourishing intestinal microorganisms. A balanced microbial population has a positive impact on mental health, inflammation, weight, allergies and our immune system. Our microbial community is a biological system composed of fungi, yeast, bacteria, viruses and protozoa. They rely on plant nutrition and high fiber vegetables. Fermented beverages, such as Kombucha and fermented yogurt, are becoming the mainstream drinks to solve the problems of brain and intestinal microorganisms. Vinegar also helps promote intestinal health. These drinks usually have exotic fruits, which helps to balance and disperse the unusual acidity and flavor in the drinks.
Vegetarianism and plant lifestyle
Environmental issues and health are two major factors that encourage more consumers to adopt vegetarian and plant lifestyles. Plant based diet can reduce the risk of chronic diseases and prolong life. This shift is also driven by mainstream vegetarianism, personal taste preferences, economic and moral factors.
Make green juice taste better
Globally, beverage brands and suppliers are still highly concerned about reducing sugar content. Consumers' appetite for bitterness has increased. However, taste is still the key purchasing power. Citrus is the most popular flavor in the flavor category of water. Oranges, lemons and grapefruit are the most popular because of their natural freshness. Despite the severe market environment, the sales of grapefruit flavored drinks are still growing. Consumers generally believe that vegetable drinks contain less sugar than fruit drinks. This is often misleading because many vegetable products add sugar to improve taste.
